La Rioja is one of the most famous and visited regions in Spain for wine lovers. A place without equal that stands out for its gastronomy, its landscapes and its wine tradition. A new way of getting to know this land has emerged: wine tourism on two wheels.
What exactly is it about?
A pleasurable experience that connects nature and sustainability. It will offer you a different way of getting to know this area and a more exclusive way of visiting the vineyards: on electric bike tours, visits to the wineries and wine tasting in exclusive places.
Why choose this new form of visit the vineyards of La Rioja?
Riding an electric bicycle through the vineyards is a more conscious and enjoyable way of sightseeing.
Choosing this type of experience will allow you to feel much closer to the landscape. Unlike other means of transportation, the ebike connects you with the natural environment, allows you to perceive the air, the smells of the ground and the tranquility of the countryside.
It is an ecological alternative since this type of experience reduces the ecological footprint and helps responsible tourism, a trend increasingly appreciated by travelers.
Another benefit is exclusivity. These routes are usually done in small groups. This allows for a more personalized attention and a much more genuine experience.
Finally, assisted pedaling makes the activity accessible to anyone, regardless of their physical condition.
What does the experience of visiting the vineyards of La Rioja in a sustainable way include?
This new exclusive experience includes culture, gastronomy and activity and is designed to provide an experience to be fully enjoyed.

The experience includes an electric bike ride through the vineyards, exploring nature and the winemaking history of the area. Several stops are made along the way to get a close-up view of the vineyard and learn about the wine process from its beginnings.
The activity will end with a special visit and wine tasting in an exceptional setting, with a picnic including carefully selected local products.

Area we visited on the route with ebike
The experience takes place in Haro, one of the most emblematic wine towns in La Rioja.
Known as the capital of Rioja, Haro boasts the quality of its wines and the number of historic wineries it boasts. Its landscapes mix rolling hills, large vineyards and country roads perfect for electric bikes. Participants will be able to enjoy privileged views, explore less crowded areas and learn firsthand about the work of local winemakers along the route.
What is wine tasting like?
The experience is completed with a wine tasting in a private vineyard of a winegrower in the Haro area, which gives it a genuine and unique value.
A wine tasting is not just a tasting. It is a sensory form that invites us to enjoy its color, perceive its aromas and savor its nuances. It is an activity in which the characteristics of the wine, its production and specific aspects of the area are described in a very entertaining way.
The wine tasting is also accompanied by a picnic with local products, which allows you to enjoy quality wines in a relaxed and close environment, while enjoying the natural surroundings at the same time.
Wine tourism on two wheels is a new way to enjoy La Rioja, more genuine, more sustainable and more in contact with the territory. An experience designed for those looking for something different, mixing wine culture, sport and nature in a single program.